Scope
This policy explains how Funeral Marketing Works handles personal information submitted through this business-to-business website. It does not cover funeral arrangements or services for members of the public.
Information we may collect
Business contact details, funeral-home information, a public website or profile address, the selected review focus, source page, privacy-notice version and email-notification state may be stored when you request a review. Pseudonymous integrity and one-time retry fingerprints remain with the lead until it is anonymised. Separate abuse-prevention counters derived from network and email identifiers may be held for no more than 24 hours; those counters are not stored in the lead record.
Do not submit details about a bereaved family, deceased person, live funeral arrangement, medical information or a call recording through the public website.
Why we use it
Information is used to respond to your enquiry, assess fit, prepare agreed work, protect the service from abuse, keep appropriate business records and comply with legal obligations.
Lawful basis
Legitimate interests (responding to a business enquiry requested by you, assessing fit, securing the service and maintaining proportionate business records); steps requested before entering a contract where applicable; and compliance with legal obligations where required.
Sharing and retention
Information is shared only with service providers or professional advisers needed to operate the business, under appropriate arrangements. Review-request personal details are automatically anonymised after 365 days. A different legal obligation may require a separate record to be retained outside this website. International transfers and safeguards: The current review-request route uses Fasthosts website, database and LiveMail services. No restricted international transfer has been identified for this route. If this changes, an applicable UK adequacy regulation or approved safeguard will be put in place before transfer..
Your rights and contact
You may contact hello@funeralmarketingworks.co.uk to exercise the rights that apply to the processing: access, rectification, erasure, restriction, objection (including to processing based on legitimate interests), data portability where applicable, and the right to complain to the Information Commissioner’s Office. Identity may need to be verified before a request is completed. You may also complain to the Information Commissioner’s Office; current complaint routes are available at ico.org.uk/make-a-complaint/.
Controller and processors
Funeral Marketing Works is responsible for the review-request information described here. The legal operator and contact address configured for the website appear in the site footer. The service providers recorded for this website are: Fasthosts Internet Limited (website and database hosting, backup storage on the hosting account, and LiveMail authenticated email delivery)..