For independent UK funeral directors

Good care
deserves to be
found.

Websites, local search and straightforward marketing advice. I help families find your funeral home and feel ready to call.

Get my free review

Conceptual editorial image of a rust-red telephone handset on an ink-blue background. — The first call starts
before the phone rings.↓

A useful place to start

What’s getting
in the way?

Sometimes it’s a missing page. Sometimes the phone number is simply too hard to find.

Your free review connects what families see with what they can do next. Here’s the kind of detail I look for.

Inside the reviewIllustrative examples

Is your phone number there when someone needs it?

What I might find: The contact details sit at the bottom of a long page. On a phone, the first screen offers no clear way to call.
What I’d put first: Make the number visible and tappable near the top, then check the route on a real phone.

A sample of the thinking, not a client result.

The work

Good businesses.
Better first impressions.

Your people, your service and your place in the community deserve to come through online. Here’s where I can help.

Paper-collage illustration of an imagined British high street, with an orange spotlight over one independent business.

SEO & Google Maps

Be part of the
local picture.

Families may know your town without knowing your name. I look at the searches they make, the businesses they find and whether your own funeral home is represented clearly.

Useful local pages, accurate branch information and a well-kept Google Business Profile give that work a practical starting point.

Explore local visibility

A welcoming orange doorway within a paper browser frame, illustrated in ink blue, cornflower and ivory.

Website design

A welcome before
the first hello.

A family should be able to understand who you are, find the information they need and see how to contact you. Especially on a phone.

I bring your actual people, premises and approach into a website that feels like your business—and makes the next step clear.

Explore websites

An illustrated directory of business information opening into layered paper conversation shapes.

Search & AI answers

Give a clearer
answer.

Discovery now includes AI answers as well as search results. Clear service information, consistent business details and useful third-party sources help explain who you are.

The work is to improve that evidence. No one can promise a recommendation from Google or ChatGPT.

Explore search & AI

A hand-drawn magnifying glass and orange pencil examining one path across a fictional paper street plan.

Advertising & measurement

Put the budget
where it matters.

More clicks are useful only if the right people can get in touch. I connect relevant searches, location targeting and landing pages with what happens afterwards.

That means looking for enquiries you can identify, checking wasted spend and explaining what deserves another look.

Explore advertising

Original AI-generated editorial illustrations. Imagined places and objects, not client work or results.

A note from Vinny

Your business.
My attention.

Vinny Huermann
Founder, Funeral Marketing Works

You’ve got families to look after. Marketing should give you fewer things to worry about.

I work directly with independent funeral directors. My background is in running a local business, direct sales and hands-on funeral-sector marketing.

I’ll look at what families can find, explain what needs attention and tell you where I’d start. If you want help doing the work, we’ll agree the scope and price first.

A little more about me